Online Healthcare Discussions 98% Patient or Caregiver Driven

Posted by Dike Drummond MD

online healthcare discussion patient dominated 150x150Online healthcare discussions now have an Infographic

MNIncite is a company owned by Nielsen/McKinsey who recently surveyed online healthcare discussions focused on specific diseases. They wanted to know who is driving the conversation … patients, caregivers or healthcare providers.

The results are not staggering, however the massive under representation of trained professionals is a eye opener.  Turns out that in all but one case Healthcare Providers are supplying 2% or less of the content of these posts.

The lone exception is the topic of Lung Cancer where healthcare providers supply a whopping 9% of the information in online chat.

In a number of cases the majority of the online healthcare discussions are driven by the patient’s caregiver … Alzheimer’s disease tops that statistic as you might expect.

The authors of this infographic focused on disease specific online healthcare discussions and found the most popular conversation topics to be

  • Depression
  • Fibromyalgia
  • Breast Cancer
  • ADD
  • Asthma
  • Cardiovascular Disease

Here is a link to the full size online healthcare discussions Infographic image and a thumbnail view is below

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